Who runs on Sprout

The travel brands that run on Sprout

Tour operators, hotels, villas and mobility — every inquiry qualified while it's hot, every booking traced to its channel. Alongside five of Sri Lanka's leading banks.

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24×7every inquiry answered
7travel & hospitality brands
5leading banks on the same platform
100+enterprises
What we do for travel businesses

Every inquiry qualified while it's hot, every quote a real one, every booking traced to its channel

1

Friday-night quotes, answered first

Destination, dates, budget and pax captured and qualified on WhatsApp and Instagram in seconds — after hours included. You reply first; they book with you.

  • Hot / Warm / Cold with reasons
  • Form fills get a WhatsApp follow-up automatically
  • Consultants quote only real trips
2

Consultant cadence

Quote, follow up, close — in your sequence, with deadlines. No quote left un-followed; every touch recorded.

  • Your sequence, your SLAs
  • Compliance visible per consultant
  • Consultation calls transcribed and scored
3

Channel-to-booking view

Every booking traced to the channel that produced it — so next season's budget follows bookings, not chats.

  • Cost per qualified inquiry by campaign
  • Ad spend to booking revenue by channel
  • This month's bottleneck, in one sentence
AI QUALIFICATION
My Day — hot queueSLA 15 min
HOT 87
Tharindu W.Instagram ad · 4 min ago
Claim
HOT 82
Farah N.Form → WhatsApp · 9 min ago
Claim
WARM 64
Ayesha K.Follow-up 2 of 4 due today
Call
COLD 31
Ruwan P.No budget · no timeline
Skip
Why it's hot: budget stated · start within 30 days · decision maker · asked about dates
FOLLOW-UP ON RAILS
Cadence — on railswith deadlines
✓CallDay 1
✓WhatsAppDay 1
3EmailDay 3
4CallDay 5
5CloseDay 7
Speed to lead3 min 40 s median — every reply timestamped
▲
Cadence compliance94% this month — visible per person
94%
AD SPEND → BOOKINGS
ChannelSpendClosedRevenue
WhatsApp ads3.1M3841.2MINVEST
Forms + revival1.4M1716.9MINVEST
Instagram2.2M1412.6MHOLD
Awareness1.3M21.6MCUT
This month's bottleneckNot lead volume (↑18%). Follow-up: 34% of hot leads got under two touches. Recoverable: LKR 4.8M.
The platform

Three layers on one spine

Every inquiry, every channel, one lead timeline — captured, qualified, quoted, booked, and attributed back to the ad that paid for it.

Where leads come from
Meta paidClick-to-WhatsApp, lead-form ads, feed and story ads
Meta organicWhatsApp, Instagram and Facebook DMs, comments, story replies
GoogleSearch ads, Business Profile, lead forms
WebsiteLive chat, Sprout Forms with OTP, pop-ups and embeds
VoiceHotline and IVR hand-off, WhatsApp calling
Outbound listsPast travellers, expo lists, agent and hotel partner referrals
LAYER 1

Capture & Qualify

The front engine — nothing human happens until an inquiry is scored.
Source detectionUTM, webhook, click-to-WhatsApp payload, referrer, form ID
Identity resolutionPhone-first merge. One person, many touches, one record.
Flow routingSource and intent decide the conversation. Rule tester built in.
AI qualificationDestination, dates, budget, pax — Hot / Warm / Cold with reasons
Score and tier100 points across source, intent, dates, contact quality
Lead DNAIdentity, attribution history, score reasons, full transcript
Qualified — with the reasons attached
LAYER 2

Growth OS

The revenue engine — the qualified inquiry is worked to a booking.
MQL intakeArrives with source, ad, score and the reasons attached
Cadence engineCall, WhatsApp, email, revisit — on SLA timers, with escalation
SQL and pipelineStages, confidence, owner, stall detection by trip value
Consultation intelligenceRecord the call, transcribe it, pull objections and next steps
Quote and itineraryQuote built from the record, sent, opens tracked, revisions logged
Booking and revenueBooked or lost with reason codes, written back to the lead
Every action, timestamped
LAYER 3

Sprout Signal

The insight spine — what it cost, what it returned, what leaked.
Ad spend to revenueChannel, campaign, ad set and creative mapped to closed value
Leakage indexWhat was lost, where, and what it was worth
Seat dashboardsNine screens. No metric its owner cannot act on.
Alerts and digestsInstant for the worker, daily for the manager, monthly for the board
Closed loop outQualified-lead and revenue events pushed back to Meta CAPI and GA4
BenchmarksYour rates against your sector, month on month
One model, every level
GroupOne home for the whole travel group. Every brand ranked on inquiries, speed, conversion and leakage.
Brand or business unitTours, hotels, mobility — compared on the same rules, with their own targets.
Branch or deskIts own agents, forms, cadences, consultants and data. Reports upward automatically.
Where it plugs in
CRM and booking systems (webhook to anything) · Google Sheets and Calendar · Zapier · Meta CAPI and GA4 · WhatsApp Business API · Apollo and list imports · SSO and role-based access per brand
ONE LEAD OBJECT · ONE EVENT TIMELINE · EVERY DASHBOARD IS A QUERY ON IT
The signal layer

The signals the platform sends on its own

Every arrow is automatic, carries a payload, and expects an action at the other end. Click a seat to see what it sends and receives.

MARKETING
SALES
SERVICE
OBSERVERWas it worth it
MANAGERHit the number
WORKERFinish today well
Up the lineDown the lineAcross the teamsOut to the systems
1
Paid media → Head of Marketing

Creative burning spend without qualified inquiries — before month-end.

2
Consultant → Sales Manager

Hot inquiry untouched past SLA, or going dark — within the hour.

3
Service agent → Manager

Same traveller back a third time — with the earlier threads attached.

4
Head of Marketing → CMO

One computed sentence: what leaked this month, where, and what it was worth.

5
Sales Manager → CEO

Forecast moved because bookings moved — nobody was asked to update a sheet.

6
Service Manager → COO

Cost to serve per conversation, and which desk fell below the SLA floor.

7
CEO → Sales Manager

Season targets, budget reallocation and the SLA floor — as rules the platform enforces.

8
Sales Manager → Consultant

Reassignment, a changed cadence, or a coaching prompt off the call transcript.

9
Consultant → Paid media

Rep flags a bad qualification — tunes the score and marks the source that sent it.

10
Consultant → Creative

The objection heard on every quote — budget — becomes the next ad angle and the mid-range package.

11
Service agent → Consultant

A past traveller asks about a second trip in a support chat — a new qualified inquiry for sales.

12
Platform → Meta CAPI / booking system

Qualified-inquiry and booking events pushed against the original click; booking value written back onto the lead.

A signal only exists if the receiver can act on it. Out to the systems: Meta CAPI · GA4 · CRM · Calendar · Sheets · API gateway.

Lost lead calculator

What is the leak costing you?

Your own numbers. Most owners don't like the answer.

Estimated revenue leaking per monthLKR 0Illustrative: inquiries × leaked % × booking rate × value. Sprout closes the leak.Show me on my own funnel
Questions travel businesses ask

Straight answers

Can it quote?

It qualifies and hands the consultant a ready brief — destination, dates, pax, budget — so the quote goes out fast and only to real trips. Quotes and revisions are tracked on the lead.

Does it work for hotels and rent-a-car as well as tours?

Yes — each brand or desk runs its own agents, cadences and targets under one group view.

Is Sprout a CRM?

No. A CRM records what your team types after the fact. Sprout starts at the ad click, qualifies before anyone types anything, and records what actually happened. Keep your CRM — Sprout fills it with truth.

How long to go live?

Typically two weeks from setup: flow sign-off, configuration of your rules and cadence, training per role, go-live. Setup fee before any work starts; annual plan on go-live.

What about WhatsApp and Meta message charges?

Billed transparently at cost. Sprout qualifies in the fewest messages possible and captures leads from channels beyond WhatsApp, so your growth engine doesn't depend on one platform's price list.

Which channel produced your last ten bookings?

If you can answer in ten seconds, you don't need us. If someone has to get back to you — that's the leak. Thirty minutes, your own funnel on our screen.

Book a 30-minute demo →