Who runs on Sprout

The campuses that run their intake on Sprout

From foundation programmes to postgraduate — every inquiry answered and qualified in seconds, every enrolment traced to its campaign. Alongside five of Sri Lanka's leading banks.

8institutions on Sprout
24×7every inquiry answered
5leading banks on the same platform
100+enterprises
What we do for campuses

Every inquiry qualified, every counsellor call a real one, every enrolment traced to its campaign

1

Every inquiry answered and qualified, 24×7

Fees, eligibility and intake dates answered in seconds on WhatsApp, Instagram and the website — 11pm in intake week included — and scored before a counsellor calls.

  • Course fit, intake, budget, eligibility — with reasons
  • Form fills get a WhatsApp follow-up automatically
  • Only real prospects reach your counsellors
2

Counsellor cadence

Call, WhatsApp, email — in your sequence, with deadlines. Every touch recorded. Follow-up stops being optional.

  • Your sequence, your SLAs
  • Compliance visible per counsellor
  • Counselling calls transcribed and scored
3

Campaign-to-enrolment view

Every registration traced to the campaign that produced it — so next intake's budget follows enrolments, not inquiries.

  • Cost per qualified inquiry by campaign
  • Ad spend to enrolment revenue by channel
  • This intake's bottleneck, in one sentence
AI QUALIFICATION
My Day — hot queueSLA 15 min
HOT 87
Tharindu W.Instagram ad · 4 min ago
Claim
HOT 82
Farah N.Form → WhatsApp · 9 min ago
Claim
WARM 64
Ayesha K.Follow-up 2 of 4 due today
Call
COLD 31
Ruwan P.No budget · no timeline
Skip
Why it's hot: budget stated · start within 30 days · decision maker · asked about dates
FOLLOW-UP ON RAILS
Cadence — on railswith deadlines
CallDay 1
WhatsAppDay 1
3EmailDay 3
4CallDay 5
5CloseDay 7
Speed to lead3 min 40 s median — every reply timestamped
Cadence compliance94% this month — visible per person
94%
AD SPEND → ENROLMENTS
ChannelSpendClosedRevenue
WhatsApp ads3.1M3841.2MINVEST
Forms + revival1.4M1716.9MINVEST
Instagram2.2M1412.6MHOLD
Awareness1.3M21.6MCUT
This month's bottleneckNot lead volume (↑18%). Follow-up: 34% of hot leads got under two touches. Recoverable: LKR 4.8M.
The platform

Three layers on one spine

Every inquiry, every channel, one lead timeline — captured, qualified, worked, enrolled, and attributed back to the ad that paid for it.

Where leads come from
Meta paidClick-to-WhatsApp, lead-form ads, feed and story ads
Meta organicWhatsApp, Instagram and Facebook DMs, comments, story replies
GoogleSearch ads, Business Profile, lead forms
WebsiteLive chat, Sprout Forms with OTP, pop-ups and embeds
VoiceHotline and IVR hand-off, WhatsApp calling
Outbound listsExpo registrations, past-inquiry lists, agent referrals, CSV lists
LAYER 1

Capture & Qualify

The front engine — nothing human happens until an inquiry is scored.
Source detectionUTM, webhook, click-to-WhatsApp payload, referrer, form ID
Identity resolutionPhone-first merge. One person, many touches, one record.
Flow routingSource and intent decide the conversation. Rule tester built in.
AI qualificationCourse fit, intake, budget, eligibility — Hot / Warm / Cold with reasons
Score and tier100 points across source, intent, readiness, contact quality
Lead DNAIdentity, attribution history, score reasons, full transcript
Qualified — with the reasons attached
LAYER 2

Growth OS

The revenue engine — the qualified inquiry is worked to an enrolment.
MQL intakeArrives with source, ad, score and the reasons attached
Cadence engineCall, WhatsApp, email, revisit — on SLA timers, with escalation
SQL and pipelineStages, confidence, owner, stall detection by deal value
Demo intelligenceRecord the campus tour or counselling call, transcribe it, pull objections
Offer and enrolmentFee proposal built from the record, sent, opens tracked
Enrolment and revenueEnrolled or lost with reason codes, written back to the lead
Every action, timestamped
LAYER 3

Sprout Signal

The insight spine — what it cost, what it returned, what leaked.
Ad spend to revenueChannel, campaign, ad set and creative mapped to closed value
Leakage indexWhat was lost, where, and what it was worth
Seat dashboardsNine screens. No metric its owner cannot act on.
Alerts and digestsInstant for the worker, daily for the manager, monthly for the board
Closed loop outQualified-lead and revenue events pushed back to Meta CAPI and GA4
BenchmarksYour rates against your sector, month on month
One model, every level
GroupOne home for the whole institution. Every campus ranked on inquiries, speed, conversion and leakage.
Campus or schoolBusiness, IT, design, foundation — compared on the same rules, with their own targets.
ProgrammeIts own agents, forms, cadences, counsellors and data. Reports upward automatically.
Where it plugs in
CRM and student information systems (webhook to anything) · Google Sheets and Calendar · Zapier · Meta CAPI and GA4 · WhatsApp Business API · Apollo and list imports · SSO and role-based access per campus
ONE LEAD OBJECT · ONE EVENT TIMELINE · EVERY DASHBOARD IS A QUERY ON IT
The signal layer

The signals the platform sends on its own

Every arrow is automatic, carries a payload, and expects an action at the other end. Click a seat to see what it sends and receives.

MARKETING
SALES
SERVICE
OBSERVERWas it worth it
MANAGERHit the number
WORKERFinish today well
Up the lineDown the lineAcross the teamsOut to the systems
1
Paid media → Head of Marketing

Creative burning spend without qualified inquiries — before month-end.

2
Counsellor → Admissions Manager

Hot inquiry untouched past SLA, or going dark — within the hour.

3
Student services → Manager

Same student back a third time — with the earlier threads attached.

4
Head of Marketing → Director

One computed sentence: what leaked this intake, where, and what it was worth.

5
Admissions Manager → CEO

Forecast moved because enrolments moved — nobody was asked to update a sheet.

6
Services Manager → COO

Cost to serve per conversation, and which campus fell below the SLA floor.

7
CEO → Admissions Manager

Intake targets, budget reallocation and the SLA floor — as rules the platform enforces.

8
Admissions Manager → Counsellor

Reassignment, a changed cadence, or a coaching prompt off the call transcript.

9
Counsellor → Paid media

Rep flags a bad qualification — tunes the score and marks the source that sent it.

10
Counsellor → Creative

The objection heard on every call — 'installment plan' — becomes the next ad angle and the next FAQ.

11
Student services → Counsellor

A current student's parent asks about a second programme in a support chat — a new qualified inquiry for admissions.

12
Platform → Meta CAPI / SIS / CRM

Qualified-inquiry and enrolment events pushed against the original click; enrolment written back onto the lead.

A signal only exists if the receiver can act on it. Out to the systems: Meta CAPI · GA4 · CRM · Calendar · Sheets · API gateway.

Lost lead calculator

What is the leak costing you?

Your own numbers. Most owners don't like the answer.

Estimated revenue leaking per monthLKR 0Illustrative: inquiries × leaked % × enrolment rate × fee. Sprout closes the leak.Show me on my own funnel
Questions campuses ask

Straight answers

Can it handle intake-week volume?

Yes — every inquiry is answered and qualified in seconds, at any hour, on every channel, and only qualified students reach your counsellors.

Does it work with our student information system?

Sprout writes enrolments and lead data to your SIS or CRM via webhook or API; onboarding configures the connection.

Is Sprout a CRM?

No. A CRM records what your team types after the fact. Sprout starts at the ad click, qualifies before anyone types anything, and records what actually happened. Keep your CRM — Sprout fills it with truth.

How long to go live?

Typically two weeks from setup: flow sign-off, configuration of your rules and cadence, training per role, go-live. Setup fee before any work starts; annual plan on go-live.

What about WhatsApp and Meta message charges?

Billed transparently at cost. Sprout qualifies in the fewest messages possible and captures leads from channels beyond WhatsApp, so your growth engine doesn't depend on one platform's price list.

Which campaign produced your last ten enrolments?

If you can answer in ten seconds, you don't need us. If someone has to get back to you — that's the leak. Thirty minutes, your own intake on our screen.

Book a 30-minute demo →